Our SEO Process
Our SEO Process
From Audit to Action
From audit to action. A strategy that delivers.
A clear, step-by-step process backed by 20+ years of experience. Built on data — not guesswork.
SEO built on data, strategy, and results
A process designed to be seen, trusted, and clicked
Our SEO process is clear and proven. We begin with technical fixes, then improve content, links, and visibility. Every step is based on real data and shaped to support your business goals.
We help your website get found — whether you are in Brisbane, the Gold Coast, the Sunshine Coast, Sydney or Melbourne.
Eight stages
Inside our SEO playbook
Each stage is reviewed with you. You see what is changing, why it matters, and what the next step looks like.
- 01
Audit and Research
We begin with a full SEO audit. We assess your current rankings, keyword profile, competitors, and technical setup. This includes site speed, structure, indexing, and crawl issues. The goal is clear: find out what's working, what's not, and where we can make the biggest impact.
- 02
Technical SEO Fixes
We fix the problems holding your site back — broken links, poor mobile usability, missing metadata, slow load times. We improve site structure and help search engines access and trust your site.
- 03
Content and Structure Review
We review your content and structure to ensure it speaks to your audience and aligns with what people are searching for. We also review your internal linking to improve navigation and crawl depth.
- 04
Local SEO and Google Profile
If your business serves a specific area, local SEO is essential. We optimise your Google Business Profile and build out location pages. This strengthens your visibility in local search and Google Maps.
- 05
On-Page Optimisation
We optimise each page to match search intent. Headings, URLs, metadata, schema, and content layout. We structure your content for both Google and AI — for inclusion in AI overviews, snippets, and voice search.
- 06
Content Creation
We create pages, blog posts, and landing content that is useful, keyword-rich, and easy to read. Designed for people — structured for AI.
- 07
Link Building and Authority
Links from other websites build trust and authority. We earn backlinks through ethical outreach, content promotion, and smart PR. No spam, shortcuts, or paid link schemes.
- 08
Tracking and Refinement
SEO is never set-and-forget. We track rankings, clicks, and site engagement — then refine the strategy based on real results and new opportunities. That's how we stay ahead of algorithm updates.
Why Scorched Media
Three things that set our SEO apart
Proven SEO expertise
We've been delivering SEO services since 2001. With deep experience across industries and algorithm changes, we know what works and how to apply it to your business.
Strategies that drive results
From rankings to conversions, we focus on what matters. Our SEO campaigns are built to improve visibility, boost traffic, and convert site visits into leads.
Tailored, data-driven
We don't copy-paste. Your SEO strategy is shaped by your business goals, market, and audience. Everything we do is backed by research and designed for long-term growth.
Very pleased with Scorched Media's work for our SEO campaign. It was delivered on time and within budget, and results were even better than expected. We are reaching the right people, who actually want our products.
What to expect
Ready to start?
Let's map out an SEO plan for your business
A clear roadmap with timelines, milestones, and the metrics that actually matter — not vanity numbers.
Or call (07) 2100 2110